Founder Story
Some companies begin with capital.
Others begin with a product.
But the rarest brands—the ones that endure for centuries—begin with a soul.
Poetrique began with one.
The Girl Who Saw the World Differently
Long before Poetrique existed, there was simply a young girl with a brush in her hand.
At the age of fifteen, Priti painted her first canvas.
To others, it was a hobby. To her it was a language.
She saw patterns where others saw ordinary things. Colors where others saw surfaces. Emotion where others saw objects.
Art was never just about creating something beautiful. It was about seeing the world more deeply.
Over the years that artistic instinct quietly shaped everything she touched-fashion, interior design and the subtle details that turn everyday life into something meaningful.
But Priti's creativity was never meant to live only on a canvas.
It was meant to live in people’s lives.
A Life Guided by Purpose
Priti always believed that beauty alone is not enough.
Beauty must serve something greater.
For more than fifteen years she dedicated herself to social causes through the Niswarth International Foundation, supporting education and scholarships for students and helping communities build brighter futures. Through that work she saw something clearly: Confidence changes lives.
When young girls feel empowered—mentally, physically, and emotionally—the trajectory of their lives transforms.
This belief quietly grew inside her for years.
One day it would become the heartbeat of a brand.
Vision to reality
In 2024, at the age of 54, Priti founded her company to unite art, purpose and fashion.
With a vision to create an athleisure everyday wear brand that is climate and culture-conscious, Poetrique was born. The name itself carries the spirit of the brand -- a fusion of poetry and uniqueness, celebrating individuality in every form.
Poetrique is thoughtfully crafted lifestyle athleisure wear that blends comfort, elegance, performance and quiet strength. It is designed for today’s women who move through many worlds – leaders, mothers, creators, professionals, and dreamers. From boardrooms to family rooms, wellness studios to celebrations of life.
Led by a team of women, Priti sees Poetrique as a timeless journey of empowerment, inspiring generations to come.
